|editing||information architecture||building websites|
Senior Content Strategist | Brolik | Philadelphia, PA | 2022 – present
Oversee content strategy and development for all marketing and website clients.
Define brand strategy, market positioning, messaging, and unique value propositions.
Develop sitemaps, information architecture and initial page structure (pre-wireframing) for new client websites.
Establish content marketing strategy to support marketing funnel and business goals.
Delegate and oversee execution of this strategy across all channels and clients.
Create, document, and continuously improve internal content processes and systems.
Content Strategist | Brolik | Philadelphia, PA | 2020 – 2022
Help companies tell their stories and structure their businesses and content strategy for long-term growth.
Responsible for SEO and audience-driven content strategy, information architecture, and content development for marketing projects and website development.
Define brand positioning and messaging strategy, create and maintain editorial style guides, and manage content calendars.
Develop blog articles, website copy, ad copy, email campaigns, and longform content.
Manage the content strategy and overseeing execution on content for all marketing and website clients, up to 20 at a given time.
Clients include: Penn Law, Merakey, Powerhouse, Food & Shops @ Philadelphia Airport, Unique Indoor Comfort, and many more.
Ingenius | The Glass Room | San Francisco, CA | Fall 2019
Facilitated pop-up exhibit on technology and data privacy in San Francisco, presented by Tactical Tech and Firefox.
Ran workshops for the public on “Making Choices in Your Digital Life,” educating attendees about alternatives to big tech products and criteria for evaluating the trustworthiness and security of internet services.
Copyeditor | Love on Every Breath | Summer 2018
Proofread and edited 2019 book on meditation by Lama Palden Drolma.
Copywriter | San Francisco, CA | 2014 – 2019
Sourceress: Worked with clients to set up messaging for recruiting candidates, created internal workflow for developing messaging, wrote cold email templates, tracked recruiting metrics to optimize for increased responses.
Asana: Wrote articles on self-improvement, teamwork, and productivity.
FoundrMag: Wrote longform articles about entrepreneurship and productivity.
Unbabel: Developed multiple email and content marketing strategies to engage different user segments. Wrote weekly articles on international business and localization.
Parakeet: Developed brand positioning, value proposition and content strategy. Wrote web copy and articles for internal blog and Rented.com.
Many additional projects, references available upon request.
Founder and Editor | Songs to Dance to | 2014-2017
Created underground electronic music blog and weekly newsletter with 1000+ subscribers.
Grew global audience from scratch using social media, SEO, digital advertising, and A/B testing with tools like Google Analytics, Optimizely, SumoMe, and Mailchimp.
Growth Consultant | San Francisco, CA | 2014 – 2016
Analyzed growth funnels with Mixpanel to identify drop-off points, and create and test hypotheses of user behavior.
Implemented product features, improved messaging, and email and push notification campaigns to engage buyers before drop-off points..
Calculated LTV to determine budget of paid acquisition efforts and used tools like AppsFlyer to analyze success of social media ad campaigns.
Marketing Manager | AVOS Systems, Inc. | San Mateo, CA | 2013-2014
AVOS was started by YouTube co-founders Chad Hurley and Steve Chen, as an incubator for consumer-facing product ideas.
Created editorial style guides, wrote marketing copy, press releases, and email campaigns for a global audience.
Analyzed user behavior and created hypotheses to engage lapsed Delicious users via drip campaigns and UX/UI improvements.
Led messaging and marketing for Delicious relaunch, working closely with product, engineering, and community teams.
Built MixBit global community, growing social media reach by 300% and blog traffic by 200% over 6 months.
Wrote weekly blog posts for MixBit and Delicious on topics like storytelling, cinematography, and fandom, increasing daily website page views by 5% per post. Content created for Delicious blog drove over 30k pageviews/month.
Community Manager | AVOS Systems, Inc. | San Mateo, CA | 2012-2013
Managed end-to-end content marketing campaigns, syncing multiple products across an editorial calendar.
Coordinated community announcements and created content for new releases.
Content Manager | Holland Media Group | Salt Lake City, UT | 2010-2012
Developed content marketing strategy for small business clients, increasing visibility and customers using SEO, PR, paid acquisition, content marketing, social media, and other methods.
Researched and wrote SEO-optimized website copy and blog articles on a wide variety of topics (food, welding, telecommunications, etc).
Volunteer Coordinator | Yoriko Kishimoto for State Assembly | Spring 2010
Managed team of volunteers, including training and scheduling.
Canvassed the Peninsula talking to voters and recruiting donors and volunteers.
Staff Writer | SLUG Magazine | Salt Lake City, UT | 2009-2014
Covered music festivals like Coachella and Outside Lands, interviewed local and national musicians, wrote feature articles and album reviews.
Tradecraft | San Francisco, CA | 2014
Growth Marketing Program
Westminster College | Salt Lake City, UT | 2006-2010
B.A. in Literature and Creative Writing
Honors: Dean’s List