Resume

LinkedIn | Email

Skills

writingeditingresearch
interviewingproblem solvingteaching
content strategyorganizingbuilding websites

Experience

Ingenius | The Glass Room | San Francisco, CA | Fall 2019

Facilitated pop-up exhibit on technology and data privacy in San Francisco, presented by Tactical Tech and Firefox.

Ran workshops for the public on “Making Choices in Your Digital Life,” educating attendees about alternatives to big tech products and criteria for evaluating the trustworthiness and security of internet services.

Copyeditor | Love on Every Breath | Summer 2018

Proofread and edited 2019 book on meditation by Lama Palden Drolma.

Copywriter | San Francisco, CA | 2014 – 2019

Sourceress: Worked with clients to set up messaging for recruiting candidates, created internal workflow for developing messaging, wrote cold email templates, tracked recruiting metrics to optimize for increased responses.

Asana: Wrote articles on self-improvement, teamwork, and productivity.

FoundrMag: Wrote longform articles about entrepreneurship and productivity.

Unbabel: Developed multiple email and content marketing strategies to engage different user segments. Wrote weekly articles on international business and localization.

Parakeet: Developed brand positioning, value proposition and content strategy. Wrote web copy and articles for internal blog and Rented.com.

Many additional projects, references available upon request.

Founder and Editor | Songs to Dance to | 2014-2017

Created underground electronic music blog and weekly newsletter with 1000+ subscribers.

Built website using Bootstrap and CSS, with a bit of JavaScript.

Grew global audience from scratch using social media, SEO, digital advertising, and A/B testing with tools like Google Analytics, Optimizely, SumoMe, and Mailchimp.

Growth Consultant | San Francisco, CA | 2014 – 2016

Analyzed growth funnels with Mixpanel to identify drop-off points, and create and test hypotheses of user behavior.

Implemented product features, improved messaging, and email and push notification campaigns to engage buyers before drop-off points..

Calculated LTV to determine budget of paid acquisition efforts and used tools like AppsFlyer to analyze success of social media ad campaigns.

Marketing Manager | AVOS Systems, Inc. | San Mateo, CA | 2013-2014

AVOS was started by YouTube co-founders Chad Hurley and Steve Chen, as an incubator for consumer-facing product ideas.

Created editorial style guides, wrote marketing copy, press releases, and email campaigns for a global audience.

Analyzed user behavior and created hypotheses to engage lapsed Delicious users via drip campaigns and UX/UI improvements.

Led messaging and marketing for Delicious relaunch, working closely with product, engineering, and community teams.

Built MixBit global community, growing social media reach by 300% and blog traffic by 200% over 6 months.

Wrote weekly blog posts for MixBit and Delicious on topics like storytelling, cinematography, and fandom, increasing daily website page views by 5% per post. Content created for Delicious blog drove over 30k pageviews/month.

Community Manager | AVOS Systems, Inc. | San Mateo, CA | 2012-2013

Managed end-to-end content marketing campaigns, syncing multiple products across an editorial calendar.

Coordinated community announcements and created content for new releases.

Content Manager | Holland Media Group | Salt Lake City, UT | 2010-2012

Developed content marketing strategy for small business clients, increasing visibility and customers using SEO, PR, paid acquisition, content marketing, social media, and other methods.

Researched and wrote SEO-optimized website copy and blog articles on a wide variety of topics (food, welding, telecommunications, etc).

Volunteer Coordinator | Yoriko Kishimoto for State Assembly | Spring 2010

Managed team of volunteers, including training and scheduling.

Canvassed the Peninsula talking to voters and recruiting donors and volunteers.

Staff Writer | SLUG Magazine | Salt Lake City, UT | 2009-2014

Covered music festivals like Coachella and Outside Lands, interviewed local and national musicians, wrote feature articles and album reviews.

Education

Tradecraft | San Francisco, CA | 2014

Growth Marketing Program

Westminster College | Salt Lake City, UT | 2006-2010

B.A. in Literature and Creative Writing

Honors: Dean’s List